欢迎访问电脑商情在线! 请免费注册
分享到





位置:首页 > 智能终端 > 文传商讯

HKTB Steps Up Various Promotions to Drive Tourism Recovery

作者: CN-INFO   责任编辑:文传商讯 2021-05-19 18:27:00
来源:文传商讯关键字:null

HONG KONG -- (BUSINESS WIRE) --

The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online on 18 May, discussing tourism trends and sharing details of the HKTB’s latest strategic plans with around 2,700 trade representatives from HK, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors. HKTB Executive Director Mr Dane Cheng told the representatives the HKTB was preparing to step up promotions and would launch a new round of the Hong Kong Neighbourhoods campaign. In addition, the HKTB also hopes to relaunch mega events in physical formats to prepare for tourism recovery.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210519005407/en/

Mr Cheng said: “As well as driving local tourism through the Holiday at Home platform, the HKTB has maintained HK’s international profile with a succession of promotional campaigns throughout the pandemic.

“The global economy has started to rebound with Asia predicted to recover sooner and the Mainland expected to outperform other markets in economic growth. Combined with the gradual easing of the pandemic situation in HK, this makes it a good time for HK to further raise its profile. As cross-border travel gradually resumes, the HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets.”

The HKTB has in recent years launched two promotions, Old Town Central and Sham Shui Po, under its Hong Kong Neighbourhoods campaign. Both were warmly welcomed by visitors who appreciated the in-depth experience they offered. To tie in with the opening of M+ visual culture venue in late 2021, the HKTB will focus its next promotion on the West Kowloon Cultural District and its surrounding area in the next quarter by revamping the promotions on the authentic local cultural aspects of the neighbourhood to help boost interest from visitors as travel resumption draws closer.

If the pandemic situation in the city remains under control, the HKTB also hopes to relaunch mega events that HK people can initially take part in. The first event to return in a physical format will be the Hong Kong Cyclothon, and the HKTB is studying the feasibility of extending its route to the HK Section of the Hong Kong-Zhuhai-Macao Bridge to add to the event’s appeal. For other mega events to be conducted in an “Online+Offline” format, new elements of interests will be added to maintain HK’s global visibility. The HKTB will also continue to lobby for international large-scale business events and meetings to be hosted in HK.

However, the pace of global tourism recovery will be determined by the situation surrounding the pandemic and the vaccination rate worldwide. The HKTB therefore appeals to everyone in tourism-related industries to take part in the vaccination programme and help HK achieve herd immunity as soon as possible.

At the event, the HKTB invited representatives from leading Mainland and HK brands to share their insights:

Forum 1: Seize the Business Development Opportunities in the Mainland and Greater Bay Area

Mr Yanxiang Liu, GM of Tickets & Travel BU, Meituan: “In the wake of the epidemic, the travel industry has accelerated its online transformation, and consumer behaviour and demand have changed. Meituan will leverage the strengths of technology and e-commerce to provide a diverse consumer experience and help HK's tourism industry better grasp market trends, allowing us to work together to build a vision for a better life.”

Mr Liwei Yang, Head of Volcengine Culture & Tourism Industry, ByteDance: “The idea that ‘content is king’ has become the key to success in digital marketing. Data analysis plays a very important role in the widespread communication of content. ByteDance will continue to maximise its capabilities in big data analysis, cloud computing and artificial intelligence to move forward with our industry partners.”

Mr Frank Huang, VP, Fliggy: “The convenience brought by the Hong Kong- Zhuhai-Macao Bridge will further increased the demand for travel within the Greater Bay Area. Fliggy will continue to work with the HK tourism trade to attract visitors from the Greater Bay Area through a variety of promotional platforms and drive tourism development.”

Forum 2: Global Hong Kong Brands Gear Up for the Recovery

Dr Jennifer Cronin, President, Wharf Hotels and Chair, Heritage Tourism Brands: “Hong Kong’s hotels are renowned for offering the world’s best service. Not only has the quality been enhanced during the pandemic, but we have also committed to be ahead of the curve in guest expectations under the new travel paradigms. I believe the HK tourism industry is more than ready and geared up for a swift recovery.”

Mr Simon Large, Director Customer, Cathay Pacific Airways: “To meet travellers' expectation throughout their consumer journey, we believe that digitalization, such as digital travel passes in the aviation industry, will play an important role in facilitating the safe, progressive return of international travel. Moreover, we also believe that vaccination is the key of tourism recovery.”

Mr Eric Gnock Fah, COO & Co-founder, KLOOK: “We are witnessing a permanent shift in consumer behaviours and digital adoption will only accelerate further. While the pandemic has brought many challenges to the travel industry, it also presents an opportunity to rethink and reinvent to address evolving customer expectations or risk being left behind.”

Mr Syed Asim Hussain, Founder, Black Sheep Restaurants: “I believe in the magic of Black Sheep Restaurants and I believe in our city. HK is going to come back in a big way, and we will be a part of the city’s comeback story. For the last two years, we have focused on survival. Now it is time for us to get back to doing what we love, which is running great restaurants, building dynamic teams and looking after our guests.”

View source version on businesswire.com: https://www.businesswire.com/news/home/20210519005407/en/

CONTACT:

Ms Alice Li  
Email: alice.li@hktb.com

Ms Chanda Cheung  
Email: chanda.cheung@hktb.com

HKTB Chairman Dr YK Pang (left) and Executive Director Mr Dane Cheng (right) shared their analysis of recent tourism trends and HKTB’s latest strategic planning. (Photo: Business Wire)

Industry forum explored how HK’s brands with a global presence could prepare for the resumption of international travel. (Photo: Business Wire)

Insights into new tourism opportunities from the Greater Bay Area markets were provided by industry experts. (Photo: Business Wire)

相关新闻:
网友评论(0) 评论仅代表网友个人观点,不代表CBINews观点。
CBINews网友您好,欢迎发表评论:(注册 后发表评论,可就本文发起辩论,将会获得更多关注)
 CBINews网友  注册邮箱:  

CBI 友情链接:

至顶网 |  腾讯科技 |  凤凰科技 |  商业伙伴 |  移动信息化 |  企业网 |  中国软件网 |  CIO时代网 |  更多>>

整合营销 |  CBINews刊例 |  《电脑商情报》刊例 |  联系方式 |  版权声明 |  友情链接

内容版权所有:电脑商情在线 北京米迪亚广告有限公司

地址:北京市海淀区中关村南大街28号6层 联系电话:(010)62178877-218

商务、内容合作QQ:15528356 客服电话:800-886-4689

电脑商情信息服务集团 成都华好网景科技有限公司

ICP证:川B2-20070068-5 川预审H8VZ-RBP6-X228-T60Z号 北京市公安局海淀分局备案编号:1101083710