亚州定位服务有前景市场不一
作者： In-Stat
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2005-12-20 10:23
关键字： 定位服务
Location-based services (LBS) may finally realize its potential in the Asia/Pacific region in the upcoming five years, reports In-Stat. LBS has been labelled "the next big thing," and has been the subject of aggressive revenue projections by industry insiders, however, it has yet to materialize in a big way, the high-tech market research firm says.
"Slower-than-expected implementation of more accurate location determination technologies (LDTs), consumer privacy concerns, and operators focused on the deployment of other proven mobile data services have hampered LBS in the region," said Bryan Wang, In-Stat analyst. "One factor that is not lacking, however, is consumer interest in LBS."
A recent report by In-Stat found the following:
-- In 2004, Asia registered LBS revenue of US$353.0 million, and the market is expected to reach US$771.9 million by 2010.
-- A recent In-Stat survey found that 88.5% out of 916 Japanese wireless users, and 99.5% out of 940 South Korea wireless users, are interested in one or more LBS application.
-- Japan and South Korea are the most advanced regional markets, with almost all categories of LBS applications available now.
Asia, as the most diversified wireless market in the world, has both the countries with the most advanced mobile technologies and services as well as the fastest growing mobile markets that still focus on basic services. Location-based service (LBS), labelled “the next big thing,” has been the subject of aggressive revenue projections on the part of industry insiders. However, the LBS market has yet to materialize in a big way, hampered by slower-than-expected implementation of more accurate location determination technologies (LDTs), consumer privacy concerns, and operators focused on the deployment of other proven mobile data services in the Asia/Pacific region.
LBS development differs amongst the Asia/Pacific markets. Japan and South Korea are the most advanced markets, with almost all categories of LBS applications available now. China, Hong Kong, Taiwan, New Zealand, and Australia’s operators currently are considering investing more money and making LBS a future revenue generating point. However, they will prudentially make an investment on LBS, as there are still other types of value-added services to pick from with lower levels of investments and risk.
"Slower-than-expected implementation of more accurate location determination technologies (LDTs), consumer privacy concerns, and operators focused on the deployment of other proven mobile data services have hampered LBS in the region," said Bryan Wang, In-Stat analyst. "One factor that is not lacking, however, is consumer interest in LBS."
A recent report by In-Stat found the following:
-- In 2004, Asia registered LBS revenue of US$353.0 million, and the market is expected to reach US$771.9 million by 2010.
-- A recent In-Stat survey found that 88.5% out of 916 Japanese wireless users, and 99.5% out of 940 South Korea wireless users, are interested in one or more LBS application.
-- Japan and South Korea are the most advanced regional markets, with almost all categories of LBS applications available now.
Asia, as the most diversified wireless market in the world, has both the countries with the most advanced mobile technologies and services as well as the fastest growing mobile markets that still focus on basic services. Location-based service (LBS), labelled “the next big thing,” has been the subject of aggressive revenue projections on the part of industry insiders. However, the LBS market has yet to materialize in a big way, hampered by slower-than-expected implementation of more accurate location determination technologies (LDTs), consumer privacy concerns, and operators focused on the deployment of other proven mobile data services in the Asia/Pacific region.
LBS development differs amongst the Asia/Pacific markets. Japan and South Korea are the most advanced markets, with almost all categories of LBS applications available now. China, Hong Kong, Taiwan, New Zealand, and Australia’s operators currently are considering investing more money and making LBS a future revenue generating point. However, they will prudentially make an investment on LBS, as there are still other types of value-added services to pick from with lower levels of investments and risk.
