亚太高清TV节目和观众大增长
作者： IN-STAT
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-03-29 04:03
关键字： 高清电视
Although significant barriers remain for widespread HDTV content delivery in the Asia/Pacific region, total consumer revenue from HDTV content broadcasted in the region will jump from US$3.2 billion in 2006 to US$8.06 billion by 2012, reports In-Stat. Over 9.9 million TV households in five Asia/Pacific countries-Australia, China, Japan, South Korea, and Singapore-received and watched HDTV programming by the end of 2006, the high-tech market research firm says. In-Stat expects that number to climb rapidly over the next three years.
“HDTV content availability remains limited in the region, with only five countries offering the service beyond an experimental basis,” says Alice Zhang, In-Stat analyst. “Besides Japan and Australia, which are mainly broadcasting self-developed content, there is a significant amount of content being broadcasted by China, Korea, and Singapore from international content providers.”
Recent research by In-Stat found the following:
* HDTV households in Asia/Pacific will reach 42.1 million by 2012.
* Japan is currently leading the HDTV content development, with over 8.5 million households receiving and watching HD service as of the end of 2006.
* HDTV content is being marketed as a premium in Asia/Pacific, with the hope of increasing monthly revenues for cable and satellite operators, as well as providing terrestrial TV broadcasters with a new weapon in the fight against pay-TV services.
* Government initiatives are playing an important part in stimulating the transition from analog to digital in the free-to-air services domain, which will accelerate market development for HDTV content in some countries including China.
“HDTV content availability remains limited in the region, with only five countries offering the service beyond an experimental basis,” says Alice Zhang, In-Stat analyst. “Besides Japan and Australia, which are mainly broadcasting self-developed content, there is a significant amount of content being broadcasted by China, Korea, and Singapore from international content providers.”
Recent research by In-Stat found the following:
* HDTV households in Asia/Pacific will reach 42.1 million by 2012.
* Japan is currently leading the HDTV content development, with over 8.5 million households receiving and watching HD service as of the end of 2006.
* HDTV content is being marketed as a premium in Asia/Pacific, with the hope of increasing monthly revenues for cable and satellite operators, as well as providing terrestrial TV broadcasters with a new weapon in the fight against pay-TV services.
* Government initiatives are playing an important part in stimulating the transition from analog to digital in the free-to-air services domain, which will accelerate market development for HDTV content in some countries including China.
