亚洲中小企业IP通讯投入剧增

作者: AMI

责任编辑: 阚智

来源: 《电脑商情报》

时间: 2006-10-10 01:17

关键字: 中小企业 VoIP IP电话 IP通讯

Spending on IP telephony by SMBs (1-999 employees) across the Asia-Pacific region (excluding Japan) will exceed US$500 million this year, up more than 40% over last year. Overall, SMB spending on IP telephony (including IP Centrex, IP PBX and IP phones/adaptors) is set to experience compound annual growth rates (CAGR) of more than 45% in the next five years.

These findings were released today by New York-based Access Markets International (AMI) Partners, Inc. The results, based on new research, reveal that IP telephony, though low in penetration compared to traditional telephony systems, is slowly but surely making strides as a viable telephony alternative. This is especially significant among medium businesses (100-999 employees) which need to manage and control their spending on telecommunications.

“Within the Asia-Pacific region (excluding Japan), IP telephony will be driven by SMBs in Australia, Singapore, South Korea and New Zealand,” says Cindy Sim, Singapore-based analyst at AMI-Partners. “The long-term savings that IP telephony can achieve presents a compelling value proposition that IT managers and CIOs cannot ignore. This becomes especially acute for companies that have multiple locations or branches within the country or abroad.”

In addition, with broadband penetration among SMBs in countries such as Australia, Singapore, South Korea and New Zealand exceeding 90%, IP telephony can leverage the existing IP infrastructure and be deployed quickly with minimal disruption to the business. “Traditionally, large businesses were prime targets for IP telephony,” Ms Sim says. “Today, SMBs also represent key focus areas for service providers. SMBs also want to enjoy the cost savings and flexibility that enterprises obtain with IP telephony.”

Interestingly, AMI expects spending on IP telephony by small businesses (1-99 employees) in the region to overtake that of medium businesses in the next five years.

Spending on IP PBX will continue to overshadow IP Centrex by a significant percentage. However, this proportion will experience marginal decline over time as IP Centrex grows in popularity, due to increasing familiarity with hosted services.

Apart from the quality of the Internet infrastructure in certain emerging countries, traditional telephony remains the key challenge to IP telephony. Decision makers often need to be convinced of the value proposition presented by IP telephony and often demand evidence of significant ROI in such a system. Another important inhibitor is the resistance to change, with many decision makers unwilling to change anything if it isn’t broken.

“To this end, a growing number of SMBs are exploring the option of a hybrid IP system as a potential first step,” Ms Sim says. “Such a system would allow companies to experience cost savings and take advantage of IP telephony without having to completely replace the existing legacy communications network. SMBs can then decide to migrate to a pure IP model when they are finally ready to do so.”

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