美无线与线缆商联手消费市场
作者： IN-STAT
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-04-03 04:29
Telco and cable company bundles, including broadband, have very high penetration at near 60%, suggesting that further growth in bundle services may be limited, reports In-Stat. However, one-third of respondents to an In-Stat consumer survey who plan to purchase a bundle within the coming year hope to include wireless.
A recent report from the high-tech research firm reviews current bundling practices by U.S. telephone, cable and wireless companies. “Sprint’s joint venture with cable operators Advance/Newhouse, Comcast, Cox Communications and TimeWarner Cable has the potential to fill consumer needs,” says report author David Chamberlain. “However, there is very strong loyalty to incumbent telephone companies.”
The report also found the following:
* Sprint’s cable joint venture could result in over 1.5 million new subscriptions by 2010.
* Verizon, according to In-Stat surveys, has the greatest customer loyalty within its home region.
* Cable companies have the majority of their bundle customers with video and broadband packages.
A recent report from the high-tech research firm reviews current bundling practices by U.S. telephone, cable and wireless companies. “Sprint’s joint venture with cable operators Advance/Newhouse, Comcast, Cox Communications and TimeWarner Cable has the potential to fill consumer needs,” says report author David Chamberlain. “However, there is very strong loyalty to incumbent telephone companies.”
The report also found the following:
* Sprint’s cable joint venture could result in over 1.5 million new subscriptions by 2010.
* Verizon, according to In-Stat surveys, has the greatest customer loyalty within its home region.
* Cable companies have the majority of their bundle customers with video and broadband packages.
