美消费者对新型IP网络感兴趣
作者： IN-STAT
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-03-01 06:41
US consumer buying decisions are based on interest, technology adoption attitudes, lifestyle attributes and price. Understanding these buying criteria is essential in assessing the market potential for IP Multimedia Subsystem (IMS)/Next Generation Networking (NGN) consumer products and services, says high-tech market research firm, In-Stat. IMS-based enabling features and functions, such as presence and user profiles, build a foundation on which numerous other applications can reside. In-Stat research has confirmed that there is high interest across all household segments for most enabling IMS/NGN technologies.
“In-Stat recommends that service providers focus on deploying enabling technologies to accelerate consumer adoption and build demand for next-generation IMS-based communication services,” says Keith Nissen, In-Stat analyst. “Stand-alone applications, such as mobile TV, may receive more hype, but will hold far less market potential.”
Recent research by In-Stat found the following:
* Mapping applications have the potential to generate $1.5 billion annually in the US.
* IMS basic network functionality in the US can generate over $1 billion in annual revenue.
* Success of mobile TV will depend on changing consumer behavior, similar to mobile voice.
“In-Stat recommends that service providers focus on deploying enabling technologies to accelerate consumer adoption and build demand for next-generation IMS-based communication services,” says Keith Nissen, In-Stat analyst. “Stand-alone applications, such as mobile TV, may receive more hype, but will hold far less market potential.”
Recent research by In-Stat found the following:
* Mapping applications have the potential to generate $1.5 billion annually in the US.
* IMS basic network functionality in the US can generate over $1 billion in annual revenue.
* Success of mobile TV will depend on changing consumer behavior, similar to mobile voice.
