美高清电视销量上升销额下降
作者： PMA
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2006-11-24 06:58
The holiday buying season is about to hit its full stride, and HDTVs will be a popular item this year -- especially with HDTV price wars. Pacific Media Associates estimates that more than 3.2 million flat panel HDTVs will be sold to American consumers in the fourth quarter of 2006. That's more than twice the number sold in the fourth quarter of 2005. Meanwhile, revenues are moving rapidly in the opposite direction.
The analysts say HDTV price wars for this holiday season are great news for consumers, as the low prices will make it possible for many consumers to choose to upgrade to an HDTV, and often purchase an even larger model than they might have originally intended. With Wal-Mart and Target already throwing down the gauntlet by offering very low prices on products from major brands, early indications show that many other retailers will be providing attractive HDTV deals this season.
In addition to breath-taking limited quantity offers on Black Friday, some price cuts will last through the end of the year. The manufacturers and retailers have apparently chosen to increase sales volume with significantly lower retail prices, sacrificing large portions of retail and manufacturing profits in the process.
"If we combine all flat panel and rear projection HDTV consumer sales in the U.S.," said Rosemary Abowd, Vice President with Pacific Media Associates, "we project an 80% increase in unit sales for 2006 over 2005. We expect that pace to slow somewhat for 2007, with units growing only by 19%, or about 2.3 million more units than 2006."
While growth in unit sales is not surprising, the outlook for revenue is another story. Average street prices continue to decline steadily, in spite of the move to larger screen sizes and higher resolution models. The result? "Manufacturers are selling more units but getting less in return. We project that revenues for 2006 will be only 42% greater than 2005, and will be flat for 2007 even though unit sales will increase," said Aboud.
The analysts say HDTV price wars for this holiday season are great news for consumers, as the low prices will make it possible for many consumers to choose to upgrade to an HDTV, and often purchase an even larger model than they might have originally intended. With Wal-Mart and Target already throwing down the gauntlet by offering very low prices on products from major brands, early indications show that many other retailers will be providing attractive HDTV deals this season.
In addition to breath-taking limited quantity offers on Black Friday, some price cuts will last through the end of the year. The manufacturers and retailers have apparently chosen to increase sales volume with significantly lower retail prices, sacrificing large portions of retail and manufacturing profits in the process.
"If we combine all flat panel and rear projection HDTV consumer sales in the U.S.," said Rosemary Abowd, Vice President with Pacific Media Associates, "we project an 80% increase in unit sales for 2006 over 2005. We expect that pace to slow somewhat for 2007, with units growing only by 19%, or about 2.3 million more units than 2006."
While growth in unit sales is not surprising, the outlook for revenue is another story. Average street prices continue to decline steadily, in spite of the move to larger screen sizes and higher resolution models. The result? "Manufacturers are selling more units but getting less in return. We project that revenues for 2006 will be only 42% greater than 2005, and will be flat for 2007 even though unit sales will increase," said Aboud.
