家庭多媒IP网络是渠道新奶酪
作者： IN-STAT
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-05-03 01:35
Service providers can attain greater average revenue per user (ARPU) growth by enhancing existing voice, data and video services, and through bundling services and expanding the overall broadband customer base, reports In-Stat. The excitement around IP Multimedia Subsystem (IMS) is based on the premise that an intelligent, converged network will open up market opportunities for many new services and applications, the high-tech market research firm says. Home networking plays a fundamental role in these emerging markets.
“Service providers need to acknowledge that Internet content is permanently changing consumers’ views on content value and pricing,” says Keith Nissen, In-Stat analyst. “With regard to converged applications, providers need to understand that consumers will not pay twice for the same content, or duplicative services. Consumers will not necessarily pay extra for convergence that does not offer greater convenience and value.”
Recent research by In-Stat found the following:
* Home networks will be a hybrid of wireless, Ethernet, telephone and coax cabling.
* Home networking-related services in the US will generate up to $1.4 billion for service providers in 2007, growing to $3.5 billion in 2011.
* By 2011, home-networking services will add only $4 to monthly ARPU.
“Service providers need to acknowledge that Internet content is permanently changing consumers’ views on content value and pricing,” says Keith Nissen, In-Stat analyst. “With regard to converged applications, providers need to understand that consumers will not pay twice for the same content, or duplicative services. Consumers will not necessarily pay extra for convergence that does not offer greater convenience and value.”
Recent research by In-Stat found the following:
* Home networks will be a hybrid of wireless, Ethernet, telephone and coax cabling.
* Home networking-related services in the US will generate up to $1.4 billion for service providers in 2007, growing to $3.5 billion in 2011.
* By 2011, home-networking services will add only $4 to monthly ARPU.
