国内在线和车载定位服务起步
作者： IN-STAT
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-01-09 06:59
Online and automotive Location-Based Services (LBS) are catching on in China, while mobile LBS is having difficulty gaining traction, reports In-Stat. Recently, map data providers have been able to offer better digital maps with enlarged coverage and richer point of interests, the high-tech market research firm says. LBS are available from more companies, and have improved user experience, richness of applications, and usefulness of service, and as a result, have stimulated demand.
“On the other hand, mobile LBS has not gained traction in the consumer market because Chinese wireless subscribers’ awareness of mobile LBS is very low, and there is a lack of attractive location-based services,” says Raymond Yan, In-Stat analyst. “Compared with other value-added data services, mobile LBS requires high rates of investment, but generates smaller returns for service providers.”
Recent research by In-Stat found the following:
* Online LBS revenue will hit US$70.5 million in 2010, up from US$2.2 million in 2005.
* Total revenue for the automotive GPS devices market will increase to US$760.0 million by 2010, up from US$206.2 million in 2005.
* The penetration rate of GPS devices among Chinese car drivers is currently less than 1%.
“On the other hand, mobile LBS has not gained traction in the consumer market because Chinese wireless subscribers’ awareness of mobile LBS is very low, and there is a lack of attractive location-based services,” says Raymond Yan, In-Stat analyst. “Compared with other value-added data services, mobile LBS requires high rates of investment, but generates smaller returns for service providers.”
Recent research by In-Stat found the following:
* Online LBS revenue will hit US$70.5 million in 2010, up from US$2.2 million in 2005.
* Total revenue for the automotive GPS devices market will increase to US$760.0 million by 2010, up from US$206.2 million in 2005.
* The penetration rate of GPS devices among Chinese car drivers is currently less than 1%.
