欧洲IT消费重时尚配件销售旺
作者： VDC
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2007-01-25 12:38
The European aftermarket for computer accessories exceeded $2.5 billion in 2006, according to Venture Development Corporation. VDC anticipates nearly a 10 percent growth rate for this market through 2010, with revenue shipments projected to approach $3.7 billion.
VDC says electronic accessories accounted for more than 60% of the total European aftermarket and are poised to grow more nearly 11% over the next 4 years. The non-electronic accessory market was approximately $1 billion in 2006 and is anticipated to approach $1.4 billion by 2010.
Based on its detailed analysis of purchase behaviors and satisfaction across numerous product categories, VDC said key considerations pertaining to the aftermarket for computer accessories in Europe include:
Europeans view consumer electronics and accessory products as more of a fashion expression than their U.S. counterparts. As a result, demand for a wider variety of colors and more fashionable products has increased and accessory suppliers have been broadening their portfolios to enhance their ability to meet the ever-changing requirements of consumers across a wide variety of age groups.
Europe’s comfort level with wireless technology may eventually spell trouble for the region’s computer cable aftermarket. With increasing focus on wireless infrastructure, the dynamics of the European market could prove to be drastically different than the U.S. in the near term. Although European computer cable adoption may be hindered to some extent, an enormous opportunity still remains for suppliers targeting less technologically advanced nations in the central and eastern regions.
Suppliers have noted biometrics, speech recognition, and retinal imaging as possible areas for future product innovation, although none have emerged as viable solutions on a wide scale to date.
VDC says electronic accessories accounted for more than 60% of the total European aftermarket and are poised to grow more nearly 11% over the next 4 years. The non-electronic accessory market was approximately $1 billion in 2006 and is anticipated to approach $1.4 billion by 2010.
Based on its detailed analysis of purchase behaviors and satisfaction across numerous product categories, VDC said key considerations pertaining to the aftermarket for computer accessories in Europe include:
Europeans view consumer electronics and accessory products as more of a fashion expression than their U.S. counterparts. As a result, demand for a wider variety of colors and more fashionable products has increased and accessory suppliers have been broadening their portfolios to enhance their ability to meet the ever-changing requirements of consumers across a wide variety of age groups.
Europe’s comfort level with wireless technology may eventually spell trouble for the region’s computer cable aftermarket. With increasing focus on wireless infrastructure, the dynamics of the European market could prove to be drastically different than the U.S. in the near term. Although European computer cable adoption may be hindered to some extent, an enormous opportunity still remains for suppliers targeting less technologically advanced nations in the central and eastern regions.
Suppliers have noted biometrics, speech recognition, and retinal imaging as possible areas for future product innovation, although none have emerged as viable solutions on a wide scale to date.
