游戏厂商推销目标是超级玩家
作者： JupiterResearch
责任编辑： 阚智
来源： 《电脑商情报》
时间： 2006-12-21 00:50
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that a startling 22 percent of console gamers fall in the ultra console gamers category, spending more than five hours per week playing games,these gamers spent more than $50 in the last six months on console game software.
“While ultra gamers are a very important audience segment for game manufacturers and retailers, nearly twice as many console gamers spend fewer than five hours and $50 dollars on games,” said Michael Gartenberg, Vice President & Research Director at JupiterResearch. “This represents a significant opportunity for video game stakeholders to drive greater consumption among existing gamers.”
Gamers that spent more than five hours per week playing games spend between 20 and 100 percent more money on game software than low-play intensity segments.
“Suppliers should use connected consoles to influence gamer consumption patterns,” said David Schatsky, President of JupiterKagan. “Because of the tracking capabilities, this conduit is perfect for testing initiatives designed to drive participation as well as to identify which segments to target.”
“While ultra gamers are a very important audience segment for game manufacturers and retailers, nearly twice as many console gamers spend fewer than five hours and $50 dollars on games,” said Michael Gartenberg, Vice President & Research Director at JupiterResearch. “This represents a significant opportunity for video game stakeholders to drive greater consumption among existing gamers.”
Gamers that spent more than five hours per week playing games spend between 20 and 100 percent more money on game software than low-play intensity segments.
“Suppliers should use connected consoles to influence gamer consumption patterns,” said David Schatsky, President of JupiterKagan. “Because of the tracking capabilities, this conduit is perfect for testing initiatives designed to drive participation as well as to identify which segments to target.”
